When it comes to Internet marketing in Montreal, businesses need to make sure that they’re up to date with the latest trends. Trends tend to come and go as more information is compiled as to what works or not. Different methods may work best for particular industries or customer demographics, and circumstances tend to change as time passes.
So for 2019, be prepared to adjust to these particular Internet marketing methods:
It’s widely acknowledged these days great success with PracticeBloom’s marketing program for oncology practices that an increasing number of people have shorter attention spans. People are more into instant gratification, which is why businesses are always advised to have web pages that load quickly.
Snack ads are short (‘bite-sized”) videos. Forget the videos on YouTube that run for lots of minutes. For the most part, more people tend to fail to see them to the end. So with snack ads, you have videos that don’t go for more than 10 seconds.
It’s been demonstrated that these short ads engage up to 89% of viewers. In comparison, a video lasting 60 seconds (which is actually still short) engages only a little over 50% of viewers.
Chatbots are programs that simulate having a conversation with humans on the other end. They replace actual human employees whose job is to chat with potential customers over the Internet on your website. Now you can just use chatbots and save money for wages to do these tasks.
The latest stats report that about 70% of consumers consider their interactions with chatbots as positive. That means more businesses will use them, since many chatbots are actually free to use like certain aps. It’s predicted that by 2020, 85% of customer interaction online will be through chatbots, so stay ahead of the curve by using them in 2019.
Honesty in Marketing and Advertising
With the era of fake news and unverified reports being featured even by reputable newspapers, more people have become wary of information. That’s especially true for ads, since historically they mention only the good stuff and neglect to mention the bad stuff. Sometimes ads even lie and misdirect with false or exaggerated claims.
To counter this effect, some marketing trailblazers are going all out with honesty. They admit the disadvantages of their products and acknowledge what their products cannot do. When they get negative feedback, they publish the negative comments and reviews, acknowledge their mistakes, and address the issue.
This gives them some sort of moral authority when they do make positive claims about their products. These businesses also make transparency (including over payment procedures and amounts) a crucial facet of their marketing strategy.
These are devices like the Google Home, Amazon Alexa, and Apple HomePod. They’re like your virtual butlers, and they can go online and order stuff, make reservations, or find answers to your questions. They can even control your other smart devices at home.
These platforms may start featuring more ads, and you’re well-advised to get on top of that. An increasing number of people like these devices, and about ⅔ of them won’t want to go back to living without one. In the near future, you may be able to use voice-based ads via Google.
Influencers are regular people who have an interest on certain subjects, and then they’ve amassed a massive online following that tend to listen to their recommendations. Often they have blogs or YouTube channels where they keep lists of the best cheap wristwatches or the best sneakers. You may want to strike a deal with these influencers, especially if they’re already fans of your brand.